Brand guidelines
Pickshot's logo, colours and how to write the name. When you write about Pickshot or feature it in partner materials, please use the files below as they are.
Logo
The story
Pickshot is where you pick an image, video or audio AI model and get the shot. In Korea, making images with AI is often called ppopgi (뽑기, "drawing"), the same word used for capsule toys and claw machines.
So the P in the logo is a capsule toy machine. Its round head is the clear globe, and the three capsules inside stand for image (red), video (blue) and audio (yellow).
Using the logo
- Keep clear space around the logo equal to the width of the P's stem.
- On screen, keep the logo at least 12 px tall (about 70 px wide); in print, at least 18 mm wide.
- Don't stretch, rotate or recolour the logo, and don't add shadows, glows or gradients.
- Don't write Pickshot next to the symbol: the P would appear twice. Use the logo when the name is needed.
- On busy photos, put the logo on a white plate or use the app icon.
Colours
Red, blue and yellow stand for image, video and audio; type is always navy.
- Machine red#E2322BRGB 226 50 43
- Sky blue#1877B0RGB 24 119 176
- Sunflower yellow#F4BF1FRGB 244 191 31
- Navy ink#15203ARGB 21 32 58
- Shop floor#EDF0F4RGB 237 240 244
Typefaces
- Dela Gothic One
- Logo and headlines
- Black Han Sans
- Korean headlines
- Pretendard
- Body text (Korean and English)
All under the SIL Open Font License. The words in the logo files are outlined, so they look the same without the fonts.
Writing the name
- English
- Pickshot (one word, capital P only)
- Korean
- 픽샷
- Japanese
- ピックショット
- Chinese
- 拍图
- Domain
- pickshot.ai
Not PickShot or Pick Shot.
Press and partnerships
Get in touch if you need to use the logo another way or need high-resolution files.